Having an optimised, professional website does not necessarily mean having good positioning on Google, as many of you know there are internal algorithms and rules within Google that make optimal positioning in its ranking more complicated.
But although it is long-term...there is a solution!
We are giving you 4 pieces of advice to improve your SEO:
1. Have your own domain
If possible use a domain that has the name of the brand or keywords
Apart from improving your branding and professional standing, it gives assurance to your customers, and Google will consider it more relevant if it includes a keyword that references its exact purpose, i.e., a mechanical workshop that is called www.hairdresserworkshop.com will not be relevant for Google as a mechanical workshop, but it would create a conflict in Google's understanding, and therefore it will have a low position.
2. Create real and quality content
Add articles to your website sections with content on the services that you offer in your workshops, the location of your workshop and practical advice for your customers, etc.
Be sure to repeat the keywords used to position yourself, for example, the words your customers use to find you, or enter in the search engine to find you.
For example, the "Martinez y López" workshop specialises in the repair of electric cars, therefore they want to position themselves as a mechanical workshop specialising in "electric cars", "repair" and any other services that they offer "oil change", "spare parts", etc.
Thus we conclude that quality content will be that which mentions the workshop and its services, advice or news on electric cars, etc.
3. Add your website to all the social networks that you use and encourage interaction.
Create content and links to other social networks on your website and on your website blog etc.
If they are relevant and interesting people will comment and share it, Google will identify that the information on your website and company is relevant.
I would also like to point out the need to create a Google My Business or Google + page, this adds value and relevance to your website as well as its positioning.
It is essential that it is well located on your webpage, it is also essential that your business appears positioned in Google Maps
Google helps those who place quality content on their social networks.
If you still do not have a Google + or Google My Business account (Click here)
4. Include your website in off-line content (Cards, brochures, posters, etc.)
It will provide you with value, professional standing and confidence in your company.
In conclusion, I would like to add how important it is to have a professional website that can be easily found, whether on Google or through other search engines, as we can see in the study presented on InfotallerTV:
"35% of car drivers get information from the Internet before bringing their vehicle to a workshop"
Moreover, if you have any queries, do not hesitate to write a comment on this post or through our social network Facebook .