Google My business? What is it?
Google My Businesss is a service that Google proposes in order
to register a company or a business in Google
Maps, the famous online
map service that millions of people use every day on the Internet. It is a completely free geolocation tool that allows
promoting your business online in a very efficient way. So to sum up, Google My Business allows the company to appear in a more relevant and outstanding way in
Internet searches in Google Maps and in Google search results page.
Locations of workshops in Madrid on Google Maps |
Is it useful for the workshop business?
Knowing that more than 80% of the users who surf the Internet do so in
order to find a local business or a company, Google My business can definitely be
very useful for a workshop because that will allow the workshop to position itself on the Internet
in a quick and relevant way facing thousands of potential customers.
On one hand, to appear in a prominent place in the Google or Google Maps
results pages allows giving a lot of visibility to your business and optimally
promote it, which can logically allow attracting new customers. On the other
hand, since the introduction and massive use of Smartphone (telephones that
allow surfing on the Internet, such as: Iphone, Samsung Galaxy, etc.) with
applications that allow the users to locate geologically businesses and offers,
attracting customers through geolocation applications like Google maps is
becoming even more effective.
Google My Business offers its users an analysis tool (Insights) that allows obtaining
relevant information about the workshops customers: where they come from, what
keywords they use when searching online, how many printouts of your profile are made on the Internet. Moreover, you have
the opportunity to send out promotions and special offers using your Google My Business profile (for instance, winter maintenance campaign, official inspection, 4x3 shock
absorbers, etc.).
Internet users have the possibility to leave reviews and comments in the empty
text fields and the workshop can answer them from its Google My Business account. It
is a direct communication channel with your customers that allows you to obtain
opinions, evaluation and recommendations in order to improve your business.
In brief, Google My Business can provide a competitive advantage to the
workshops that want to distinguish and stand out from their competitors; especially
in big cities where there are many active workshops.
How to register in Google My Business?
The first step for those of you who still do not have a gmail account is to create one. If you already have a Gmail account for a personal use, it is better to
create another account for a professional use (the name of the account should
contain the name of the company). Once you have created the gmail account, you
can go to the Google My Business registration page by clicking on this link.
After that, you will need to enter the name of your company in the field at
the top left corner to check if Google has already registered you on its map. Once
you have entered the name of your company in the appropriate field, a list of
companies and their addresses will appear. If none of those companies is your
business, click on the box “No, these are not my businesses”
Then it will appear a form on the screen “Introduce your company
information” where you will have to indicate the name of the company, select
the country where your business is located, enter the full address and the
telephone number of your company in the appropriate text field. Be careful with the telephone number! Introduce
a valid number, as there is a possibility (although slight) that Google can call to check this number. After that you will have
to choose your business category: you can put for example “Car repair workshop”. Once you have finished, click “SEND”.
Verification by Postcard
Then, a message “Verify by postcard” will appear on the screen. This
means that Google has to verify your association with the business to be registered in order to
authorize the registration. Google will send
you a postcard with the verification CODE to the business address you provided in
order to activate your business in Google My Business.
Before receiving the postcard, you can keep on filling your business information in Google My Business by clicking on “Continue and verify later” located in the box below “Verify by Postcard”.
Business Profile
The
business profile will appear on the screen. All the information you fill in
will appear publically. So it is very important that this information is
correct and relevant for the final user. After indicating all basic information
of the company in Contact Information (Name, address,
telephone number, email, website) you will have to write the description of
your business in “Your Business Description”. For this purpose, at
the top of your profile, click on the link “Add>” located after the
phrase “Missing Business Description”.
It is important to include the keywords or concepts that you think the
users will use to find you on the Internet. It is important to talk about your
services or products in this text field. Above all, don’t forget to include a
link that can take you to our website.
For example, a description of a workshop might be: A workshop with over 50 years’ experience, located in the city of Dublin offers repair, diagnostic and maintenance car services: passenger cars, vans and crossovers. Visit our website URL: http://www.carworkshop-mpd.com/
Business Hours
Here you
will have the opportunity to inform about the opening hours of your business.
Pictures
You will also
have the opportunity to include photos and pictures of your business by
clicking on “Edit” in the Photos section. It is recommended to upload high
quality photos. In the ideal case, include photos of your premises (e.g. a
photo of the facade of the workshop, a photo inside the premises where
machinery, equipment, lifts, etc. can be seen), as well as photos showing some of the services or products that your company
offers (you can put photos of oil change, replacement of tyres, brake pads,
shock absorbers, exhausts, batteries, etc.).
Validation
Once you have
done everything mentioned above, a Google My Business Profile Preview will appear with
all the provided information.
At the top of the
profile you will see a bar “Complete your business information”. If you
put the mouse on it, the following message will appear: “1 pending task”.
At the top of the profile you will see a message in a yellow box that says “Your
changes are not displayed unless you prove that you are the owner of the
business”. Click “Verify now”.
Then the box “Verify Postcard” will appear on the screen again. There you can see the postcode of your company. Click on this box. By default, it will be sent to the address of your company. You will also have the possibility to add an optional contact name. After checking all the information, click “Send Postcard”.
Your postcard have been sent
The registration
process is now complete and Google will inform you that you will receive in 2
to 3 weeks a postcard with a verification CODE
to activate your business in Google My Business. Click “Continue”.
Postcard receipt and insertion of the
verification CODE
From 2 to 3 weeks
later, you will receive a postcard from Google with the verification CODE that
you need in order to activate your Google My Business account. You must log into
your Gmail account and enter to Google My Business page again by clicking on
this link. Then at
the top of your business profile will appear a button “Introduce CODE ”.
Click on it and enter the CODE that Google sent you by postcard. Then click “Send”.
Finally, Google will confirm the CODE and it will validate the company
data. Although your business profile will appear as “Active” in your
dashboard, it may take 1 week to appear in Google Maps.
Congratulations! Your workshop is now registered in
Google My Business
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